Spotify "BYOBeach" Campaign
Campaign created for the 2014 #MRYintern project at MRY in NYC. The client was Spotify and the brief was to get college students to use Spotify more often. This campaign relates to the sentiment of summer as well as college student's desire to be together in the summer months. Below you can see the final presentation deck with the problem, insights, solution, and creative execution of the campaign.