Many people do not realize the great variety and large amount of products Breyers has to offer. I have created a microsite featuring a campaign that highlights Breyers' great selection, called Build Your Own Breyers. It encourages users to build the ultimate Breyers flavor and the winner will have their invention become a limited editions Breyers ice cream with their name credited directly on the packaging. This microsite allows users to build the ice cream, get inspiration from the "flavorator" and vote on what ice cream inventions they like best. It also would feature a page displaying any media or attention the campaign has received.